With a foundation in Sociology, my journey into digital marketing was sparked by the creative genius of ad campaigns like the Avis slogan, "We're number two, we try harder," which highlighted the power of advertising to shape consumer behavior. This realization propelled me into a career where I have worked on both the in-house and agency sides, crafting and executing comprehensive marketing strategies to enhance online visibility and drive engagement.

In my role as a Marketing Coordinator, I have employed a mix of technical and creative skills to optimize SEO through HTML/CSS, create engaging content for social media and blogs, and manage successful email marketing campaigns with notable increases in open rates. My efforts in reconfiguring Google Ads campaigns have significantly improved conversion rates and efficiency, demonstrating my ability to leverage analytics and insights to meet and exceed performance benchmarks.

I am passionate about utilizing my blend of academic knowledge and hands-on experience to contribute to the dynamic field of digital marketing. Drawing inspiration from impactful advertising, I am committed to helping businesses grow by implementing innovative and effective strategies.