Allbirds
(Social Media Marketing Strategy)
Project Description: Drive awareness and consideration for Allbirds' apparel by improving the brand's overall social media presence.
Chase Bank
(Content Marketing Campaign)
Project Description: Increase the Chase Freedom Student credit card’s application rate through a dynamic and engaging content marketing campaign.
Evernote
(Final Capstone)
Project Description: Develop a digital marketing campaign that positions a business software application (an App) as the ultimate business tool for the start-up space.
Patagonia
(Search Marketing Strategy)
Project Description: Using Organic and Paid search, improve the search visibility of Patagonia’s Men’s & Women’s Rain Jackets with the desired outcome of an increase in sales. The content also needs to align with the brand’s mission statement.